News
SW Communications is now The
SWC Group, Inc.
Spring, 2006
Evaluating Paid Link Web Advertising
Spring/Summer 2003
Tips to help you evaluate paying for a link on web directories and
portals, as well as briefly discuss the concept of link
exchanging. By asking a few simple questions, you can easily
evaluate whether that fee is a useful and valid promotion
expense for your business or organization.
Successful
Health/Medical, Government and Charitable/Non-Profit Web Sites
Autumn 2002
In the second part of the series on Successful Web Sites, our Autumn 2002
Focus topic completes a brief survey and analysis on the most success web
sites in the categories of Health/Medical, government and charitable and
non-profit web sites.
What Makes a Successful Web Site?
Summer 2002
So, how does one create a successful web site? Our Summer, 2002
topic begins a brief survey and analysis on the most successful web sites
in the categories of Consumer/E-business and Religion. In each
category, different measures are used to define success-in some cases, it
is site traffic; in other cases it is sales, or ad revenues, or repeat
visitors. Realistically, there is only one way to gauge a web site's
worth, and it has everything to do with how well it meets the needs of its
users. You can gain valuable design, site marketing and content
organization insights by examining strategies used by the most successful
sites in your business category.
Improve Media Relations with your Web Site
(PDF)
Spring/Summer 2002
May/June 2002
NonProfit World
magazine
E-Commerce: Shopping for Information
Spring 2002
A look at the realities
of e-commerce to discover what users are actually using the web for
during their Internet sessions. While there is no doubt that
e-commerce will continue to grow, it currently represents a very small
portion of overall retail revenues in the United States. The real
story is found in how consumers are using the Internet to research, shop
and compare products before buying.
What your Web Site Says About your Brand
Winter 2002
On your web site, you can inadvertently hurt your brand by amateur
design, outdated, poorly written content, confusing navigation, slow page
loads and demands to download special software just to view your site.
With the web now reaching as many people as those who subscribe to daily
newspapers, it is no wonder that users develop impressions of
organizations, companies and other entities through the design, content,
usability and other features found on their web sites.
Using your Web Statistics
Autumn, 2001
Your web statistics package may be giving you more information than you
think. This summary will overview the some typical data found on
visitors, software, page accesses, domains, errors and search engine
referrals, as well as present ideas to help you interpret this data.
Web Marketing Usability
Summer, 2001
Attention to the four basics of web marketing usability in your page
design can help search engines achieve their goals, which, in turn
provides your web site with traffic from good prospect customers.
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